An Open Letter to Mike Rowe. Let’s tear up the white and blue collars and start over.

Dear Mike Rowe,

You don’t know me and I know you. That’s ok, I won’t hold that against you. Nor would you hold that against me. Maybe that is what makes us alike. In fact, when I look at what I do and what you have done, maybe we aren’t far apart as some want us to believe. You see, society wants us to believe that a senior marketing professional and a ‘dirty jobs’ resume represent a great divide possibly as large as the Grand Canyon itself.

I don’t buy it.

mike-rowe

The root of these two tracks may begin differently but the success of those who travel both provide an insight into what makes them successful. Passion, knowledge, poise, swagger, inspiration and humility…to name a few. I have seen these characteristics from my humble upbringing in a small city in Vermont all the way to the financial districts of Tokyo. As a result, I appreciate the man slinging trash from our bin as much as I appreciate the young professional writing the 29th press release of the week when it is just Tuesday.

In an ode to dirty professions let us both declare that there are many dirty professionals in which society wants to make a hierarchy of, yet, we know better. Pouring over data can be burdensome and tiring and so can  sifting over hours of unknown recyclables and discarded items forgotten by the many and revisited by the few.

No, I won’t accept that dirty jobs are somehow divided by the color of the collar. White OR Blue. Instead, let’s recognize that the jobs no one else wants to do and the successful measure we weigh them by is about the same common ingredients. Passion, knowledge, poise, swagger, inspiration and humility…again…to name a few.

I love what I do and so should everyone else. I am thankful for the many that help to make my life work in the way it does. There are so many I don’t know; from the person who sprints among the homes reading my electrical meter to the woman who decides that it is time for my taxes to have their audit. These are not people we necessarily hope for, yet, they are people that make our lives turn for the better.

Mike Rowe, thanks for making clarity and purpose out of roles we often dismiss. We appreciate your stories that acknowledge these people. We appreciate you elevating our own, seemingly, meaningless tasks in a world that only reward those on TV. I am glad we acknowledge those who make a difference and serve a purpose.

Keep it up Mike.

~matt gosselin, a purposeful marketing professional

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