Today I Go Bald. Gracefully.

Years ago I promised myself that I would age gracefully. I think that statement can mean a lot of things throughout life. Right now it means balding.

As I looked in the mirror on my wedding day I thought, “I’m glad Nicole is marrying me now before I lose all of this.” It was easy, even then, to see the thinning out.

That was almost 13 years ago. 

ShavedHeadsThere is no real reason why I haven’t shaved my head yet. For a long time, I didn’t have the courage because, somehow, I had convinced myself that my aspiring position as a C-level corporate executive would not tolerate a man who didn’t have a full head of flowing hair. Seriously! Slowly, over the last two years, I began spot researching other executives who shaved their head and found that of the 27 male Chief Marketing Officers listed on the Business Insider’s list of most innovative CMO’s, 7 were bald (or shaved their head down to practically nothing). That’s 26%! A higher number than I was thinking and the stat built up my courage just a bit more.

Today, I honor my commitment to aging gracefully by shaving my head. I will post a before & after picture but until then, enjoy the short video below of a few guys who gained the courage to do the same.



Business Lessons From A Children’s Author

It was 2 a.m. My wife and I instantly and simultaneously woke up. We did not wake up due to a sound outside or the thought of leaving the stove on.

I believe it was God-given.

Immediately a story popped into my head. It was far more than an idea as it included a name, a story line and all the imagery to go with it. Unfortunately, for my wife, she woke up with heartburn. This is often how our life goes; I get an idea and she gets heartburn. Months later, I would finish interpreting this story and publish the first of what will be two children’s books in 2017.

Tinko, by Matt Waters (pen name), is a message and project that has taught me more than I could have asked or imagined. I’ve always held a strong belief that the lessons and practice of our personal lives can be directly applied to shaping the success of a business.

Here are 7 such lessons.


I tell people that what separates good writing from excellent writing is about 25 drafts.

Painters are known for explaining how their art reveals itself to them over time. With each passing of the paintbrush there is an opportunity for more layers, more depth, maybe even a new character. In this way, writing is a form of painting. You begin with a simple idea, “I want to write a book about my family.” What you soon discover is a need to allow the story to develop. Or, you may need to allow yourself to do more of the right research. It is never as simple as just writing about your family. There are so many more layers to add if you allow them in. What’s the conflict in the story? What color were the houses on the street? What was playing on the radio? The pie cooking in the oven filled the room with what smell? Joey had a laugh that reminded you of whom?

So, while editing is a writer’s greatest tool, so is a bed. Sleep on it. Allow the story to unfold in your mind, then write it down. Then edit. Edit again. Edit again. Repeat.


As I picked up the brown box out of the back of our Dodge minivan, my five-year-old daughter, Emma Grace asked, “Daddy, what can I carry?”

We had just parked our van and walked through the small downtown filled with one-story businesses of antique sellers, a local appliance store and a small print shop. We were on our way to the very first reading of Tinko. Emma Grace had been speaking about this event for two weeks. Her offer to carry something was just the latest example of her excitement and involvement.

Each of our three kids had direct involvement in the creation of the book. My wife’s suggestions changed parts of the final product. My extended family was the first to show up to the reading. It has been overwhelming to see the investment my family has made–their time, encouragement and thoughts. It has been a poetic blend of work/life balance I had not seen before. My work and home values were perfectly aligned. And I know it only scratches the surface of what it could be.

How does this relate to business? Prior to the 1990’s there was an unsaid belief that work and family life was to be kept separate. Those lines have been grayed thanks to our our ‘always-connected’ culture. As the workforce becomes more remote, the trend is to bring work home or to spend at least one day working from home. If we understand that work comes home, isn’t it also true that ‘home’ (family and values) comes to work with us?

In the workforce, Generation X and Millennials have made it clear that the values of a business are important. Organizations are now careful to select employees with a drive for high ethical standards aligned with values listed on the company’s website like trust, respect, integrity and creativity.

While business values are put in place to benefit an organization, they are shaped by the foundation of our personal lives–at home.

Both ‘X-ers’ and Millennials desire to work at a place in which they can make a long-lasting impact. They want to make a difference. When they hear about a company’s values and they are a match, they expect a seat at the table or an opportunity to contribute. If they don’t find those, what happens next is simple–they leave.

Put plainly, there can’t be an authentic work family without the introduction to the home family. They are no longer mutually exclusive.


Tinko is a book about creation and purpose. Frankly, wrote it because I was concerned about children being told that they arrived here as some sort of accident and their only legacy was to leave Earth as dirt. Trust me, I have many things to say on the topic, but there is no need. Stay with me.

My aim in writing Tinko became very clear. It was to begin a dialogue in homes. I no longer needed to worry about writing in every angle or arguing every side. That’s why Tinko’s mantra became “Created with purpose!” It is on stickers, websites, social media–even the reviewers began repeating it. What more did I need to say?

The Challenge: Today, our social media celebrates loud, obnoxious, fast, convenient and comfortable. “Slow to speak, quick to listen,” is an art lost in today’s society. We read long-winded, ill-guided, one-way rants on all sorts of subject backed up with little wisdom or life experience. Our younger generations are becoming very good at talking and very poor at listening. The byproduct is the shutdown of self-induced, continuous personal improvement.

The Solution: Listening, discussing, and finding purpose can change this. Simple messaging makes it easier for these things to happen.

Businesses need to adopt simplistic messaging to stand out. I’m often surprised why many still feel the need to give you a dissertation on their products, services or who they are as a company. The right, simple message evokes a discussion. It is about creating an entry point for your business offering.

When everyone else is using so many words in a world that is always talking, break through the clutter by delivering a big message with few words.

Yes, it takes longer to carefully craft. After all, “Quality is easy!” said no one, ever.


I am convinced that no one is buying Tinko because they are on a mission to buy a book. Instead, they are buying an opportunity to be part of Matt Waters Books.

Unconsciously, consumers want to be part of your company. Their purchase is their vote and are letting you know “Here we are. What will you do next?” They are buying a piece of the puzzle right now with the hope that you will one day have all of the pieces

Everyone is looking for that one ‘diamond in the rough’ partner who is on a journey to solve all of their problems. These consumers desire to be your loyalists. They want to have a reason to share their experience with their contacts, good or bad. They have high expectations. They also have ideas.

Focus on building for the long-term. One product or service purchase is just one vote. Gather together enough votes from the same person, family or business and you will find yourself with a lifelong partner cheering for your success.


There are over 200 well-known social media sites, endless advertising opportunities, millions of media outlets, websites, videos, blogs, radio and countless places a business can live. It’s tiring. Trying to be everywhere is certainly not a wise mission.

Instead, focus on the few that are potential buyers. Serve them well. Personalize your communication to them so they know you understand them and making the effort.

Not trying to be everywhere looks a lot like a small slice of a demographic. If you are a real estate agent, that means focusing on newlyweds. If you are a commercially-focused CPA, it means focusing on small businesses with revenue of $200k-$1m. If you are a multi-billion dollar light bulb company, this method still applies to you. Don’t panic about ‘What if’s.’ What if there is a really opportunity outside this group? Have a rule for addressing the outliers but keep the focus.

You’ll save money, save time and be more effective. You’ll also become a well-known all-star of your niche market.


I’ve been preachy about this for years. As a marketing leader, it is a life-long mission of mine. Tell a story. It doesn’t have to be your own, but I would argue that you have plenty of them. Businesses are missing truly great storytellers and the world needs more of them. Stories are rooted in educational gold because they all contain a challenge, a message and a lesson. I bet you can’t say you received those three things in the last Power Point presentation you heard.

I’ve wondered why people are reluctant to tell stories and I have come to this sobering conclusion; a story makes you vulnerable. It is also risky. Again, don’t ‘what if’ yourself to death. What if you don’t deliver it well? What if the audience can’t identify with it? What if it isn’t funny like you think it is?

Many ‘what if’s’ exist but there are too many positives. What if you DO deliver it well? What if they DO identify with it? What if they DO think it is funny? Don’t take my word for it. Listen to a Ted Talk. See how they use stories and model your next speech after the Ted Talk outline.


My biggest mistake in creating Tinko was not letting my wife in on what I was doing earlier. It was for no other reason other than I didn’t want to bother her in this strange new hobby of mine. For all I knew, I would give up and never do anything with it.

I remember that her very first post about Tinko was a re-post of mine that I had made announcing the book. Her words were, “So… THIS is happening.”

While I wasn’t sure where this book thing was headed, I had forgotten a very simple lesson. Taking people along for any ride is important. It would have made it better and it would have been more fun. I was including my imaginative oldest son, Evan who was giving me marketing advice. That was fun! “Daddy, let’s make an App for Tinko, or a game!” he once told me. My other son Aiden, was my on the street promoter. Emma Grace, our youngest, offered her artistic advice on the illustrations. Still, I missed an opportunity to collaborate more with my wife….and others!

Collaboration is often missing in the business environment. Especially in organizations who are dramatically changing through mergers, growing pains and acquisitions. It is as if walls and silos are built during those times.

Yes, collaboration does takes time, effort and explanation. However, final product is always better. It is also how tomorrow’s leaders are discovered.

Matthew Gosselin is a husband, father to three, a corporate marketing leader and an industry author. Matthew also recently published his first of two children’s books in 2017 called ‘Tinko.’ (Pen name: Matt Waters)

Tinko can be found on Amazon and other global retailers. For more information, visit

Why I’m Not Celebrating Halloween


Every few weeks, sometimes more often, we get together for a large family dinner. I love this. It’s something my wife and I had always wished for when we lived away in our earlier years.  It may just be dinner but we are celebrating something important; Family.

The truth is that when we do just about anything, we are celebrating. When we give someone a high five, we are celebrating success. When we share a hug, we are celebrating friendship and love. When we open presents on the 25th of December, we are celebrating the birth of Jesus.

I’ve never dressed up for Halloween in my life. It has simply been a choice of mine not to participate. While I don’t partake, my wife views it another way. Right, wrong or indifferent, it has always been our preference, not conviction.

I was surprised this year when my oldest son, Evan, told me he didn’t want to dress up for Halloween this year.  When I asked Evan why he didn’t want to go out this year he told me “I don’t want to celebrate it.” That word, ‘celebrate,’ was a very appropriate word to use. In the past, I haven’t communicated it in that way.

See, while it may be true that we are just “putting on costumes and passing out candy,” as many have told me, we are actually celebrating something. All Hallows’ Eve, Halloween, has a very clear history and was seen has a transition of the seasons and a “Bridge to the dead,” (History, 2009).

We are, in fact, celebrating the dead.

American culture has taken this even further with haunted houses in which you can watch people be killed and tortured and we have convinced ourselves it is just for fun. Somehow we are appalled about mass shootings but have dismissed the horrors of death, destruction and chaos so long as they are in an entertainment setting; as if the two had no impact on outcomes of young minds.

Yes, we are indeed celebrating something or someone perhaps. For me, I have chosen to celebrate the One who brings love and life to anyone who wants to accept his grace. It’s something to consider.

This is not a judgment on anyone who chooses to spend the night out and about on October 31. Oddly enough you will see me at the end of the driveway with a bowl of candy. It further proves my historic conflict of beliefs vs. accommodations of other’s beliefs.

I know I will battle this again next year but as for this year,  I am really looking forward to setting out one more chair next to me.


History Channel Staff. (2009). History of Halloween. Retrieved October 28, 2016, from (n.d.). Halloween Background [Digital image]. Retrieved October 28, 2016, from

If the ‘Occupiers’ took a few minutes to read

With all of the time that the Occupy protesters have spent, well, occupying, I wonder how many have spent the time reading the IRS statistics about tax payers. Most of the protest signs I read tell me that no one cares to look for the truth.  Specifically about these 1% that have so much money that it is just unfair to everyone else.

The IRS numbers above don’t lie.

  • The average ALL taxpayers pay is 12.24%
  • The average the top 1% pays is 23.27%
  • The top 1% pay 38% of all of our taxes
  • The BOTTOM 50% of income earners pay just 2.59% of their income to taxes

Now, with this being said. Yes, there are corrupt awful people in big business positions. On the other side there are are murdering gang member low-lifes with no jobs. In between, and the vast majority of this country, are hard working Americans who understand that working and living in American is a privilege. If we can all start with that understanding we would get a lot further in our discussions. Heck, maybe we could even remind our government that they work for us and that they are overspending and mismanaging our government. That too, wouldn’t be a bad place to begin.

Public School in New Jersey Teaches Obama Praise Song To Kids

Below is the creepy video of the kid’s being taught a Barack Obama song.

One of the things I noticed is the kids singing the line “Red, Yellow, Black or White all are equal in his sight”  The first thing I thought of was the Sunday school song I grew up with, Jesus Loves The Little Children.  In that song it is sung “Black and yellow, red and white
They’re all precious in His sight
Jesus loves the little children of the world”

You know, I never remember schools going as far as teaching George Bush songs or even Bill Clinton songs.  Do you?  Do you remember the same level of fanaticism when Bill Clinton was elected?

I would have loved to show you  commentaries from other networks like CNN, MSNBC, ABC, NBC or CBS but none of them ever ran the story (at least as far as what Google has showed me).  Fox ran the clip many times and although these days Glenn Beck appears to be billed as a crazy wacko guy from those people who don’t even watch his show, he did a good job covering the concerns of Americans.  I thank God that my two boys are not yet in the public school systems.

You make up your own mind on this story.

Here was Glenn Beck’s 4 minute take on it:

Here is the raw video

Home At Last

Photo by Matthew S. Gosselin

I can’t begin to tell you how nice it is to be settled into our Florida home. When I left Vermont eleven years ago I had no idea how long it would take me to actually feel settled in a place I could call home. I don’t say that to express any regrets. I’ve never caught myself saying “I wish I would have moved here or there instead.” The opportunity to move from one place to another has allowed me grow as an individual.  It has allowed me to figure out what I am all about, what makes me tick, what catches my attention.  It has allowed my family to grow.

Over the past eleven years I have moved to Pensacola, Florida, back to Vermont, visited my to-be-wife in Japan while she was there for seven months, moved to Boston, Massachusetts, to Fort Worth, Texas and now, finally in Florida. During this time I have finished my schooling, I met my wife, adopted our human-like toy poodle, had our two amazing boys Evan and Aiden, owned two homes, rented three homes and managed to see much more of our country then I ever thought I would.

Lately I have been running around buying everything on every shelf at Lowe’s and Home Depot, finishing garage floors, adding garage storage, landscaping, unpacking and getting everything that we had ever talked about having.  Nicole asked me the other day, “why do you have to do all of our projects at once?” I didn’t have an answer at time but as a reflect I have to believe that I am only trying to rush to the finish line where my reward of feeling settled is waiting.

Tonight, as we tucked Evan in bed and began our nightly ritual of reading books (gucks as he calls them), we got to a part of the story when the character talked about his friends. Always ad-libbing to the stories I asked him “Evan, who is your friend?”  He replied “Lightening McQueen,” the main character from the Disney movie Cars.  I hesitated and looked down at the floor for a minute because I caught myself tearing up.  As I looked back up I noticed Nicole holding Aiden in the corner, tears welling up in her eyes thinking the same thing I was.  You see, we certainly understand that Evan is only two and a  half years old but the fact remains that despite Nicole’s countless days at Mom’s groups, our consistency at Sunday school and running around so Evan could be around other kids, he has never experienced what it is like to have that one pal that he would call a friend.  Quite frankly, although we have met some amazing people in our last 11 years, many who we will never lose contact with, we have greatly missed the consistency of staying in one place and having friends that we know we won’t have to say goodbye to.

This is not a plea to take pity on us. We are blessed in so many ways that I don’t have the time to tell you.  This is a confession that it has been difficult.  It has also been a great adventure.  Through it all we were always looking ahead and never at where we were.  For just a short time, I’m going to sit back and enjoy the view from where I am right now.  If you ask me, it’s a view worth soaking in for just a bit.

It’s great to be home.